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September 22, 2005
AMA Foundation announces Berry-AMA Book Prize winner
The AMA Foundation announces Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise and Sean Meehan as the recipient of the 2005 Berry-AMA Book Prize. The book offers a "back to the basics" approach to marketing by advocating that consumers want products that are "simply better" in terms of quality, reliability and value. Barwise and Meehan outline an actionable framework for managers to be able to understand customer needs and to create reliable solutions to meet those needs.
Patrick Barwise is Professor of Management and Marketing and Chair, Marketing Faculty for the London Business School. Sean Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD, in Laussanne, Switzerland.
The DSN editor is proud to be London Business School colleagues with the winner and a finalist for the Berry Book Prize, the latter being Tim Ambler for Marketing and the Bottom Line.
The 2005 Berry/AMA Book Prize finalists were:
Accountable Marketing : The Economics of Data-Driven Marketing
Effective Advertising : Understanding When, How, and Why Advertising Works (Marketing for a New Century)
Marketing and the Bottom Line, Second Edition
Purple Cow: Transform Your Business by Being Remarkable
Simply Better: Winning and Keeping Customers by Delivering What Matters Most
Posted by dggoldst at September 22, 2005 11:23 AM