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August 30, 2005
Berry-AMA Book Prize Nominations
The annual Berry-AMA Book Prize for the best book in marketing recognizes innovative ideas and impact on marketing and related fields. It is named in honor of the generous contributions of Leonard L. Berry, distinguished author and professor, and his wife Nancy F. Berry to the American Marketing Association (AMA) Foundation.
The 2005 Berry/AMA Book Prize finalists are:
Accountable Marketing : The Economics of Data-Driven Marketing
Effective Advertising : Understanding When, How, and Why Advertising Works (Marketing for a New Century)
Marketing and the Bottom Line, Second Edition
Purple Cow: Transform Your Business by Being Remarkable
Simply Better: Winning and Keeping Customers by Delivering What Matters Most
Posted by dggoldst at August 30, 2005 06:19 AM